Privacy Policy

Your privacy matters to us. This Privacy Policy explains what information Plant Heroes (plant-heroes.com) collects when you visit our website, how it is used, who it is shared with and the choices you have.

Who we are

Plant Heroes is an independent website publishing articles about plants, gardening, agriculture and the environment. Our website address is https://plant-heroes.com/. For any privacy question, contact us at [email protected].

Information we collect

Information collected automatically

Like most websites, our hosting provider and the services we use may automatically collect technical information when you visit, such as your IP address, browser type and version, device type, operating system, referring page, pages visited and the date and time of your visit. This information is used to keep the site secure, understand how it is used and improve it.

Information you give us

We do not offer user accounts, comments or registration forms. If you email us, we receive your email address and the information you choose to include, and use it only to respond to you.

Cookies and similar technologies

We and our partners use cookies, web beacons and similar technologies to deliver advertising, measure audience and remember preferences. You can find a detailed description in our Cookie Policy.

Advertising and Google AdSense

We use Google AdSense to display ads. Google, as a third-party vendor, uses cookies to serve ads on our site:

• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.
• You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of some third-party vendors’ use of cookies for personalised advertising by visiting www.aboutads.info or, in Europe, www.youronlinechoices.eu.
• Third-party vendors and ad networks may also use cookies to serve ads on our site. You can learn more about how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.

Visitors in the European Economic Area, the United Kingdom and Switzerland are asked for consent before personalised advertising cookies are used, through a consent management platform certified by Google. If you do not consent, you may still see non-personalised ads.

Analytics

We may use a website statistics service to count visits and understand which articles are useful. These services collect aggregated information such as pages viewed, approximate location (country or city), device and browser, and may use cookies or similar identifiers. We use this information only in aggregate to improve the site.

How we use information

• to operate, maintain and secure the website;
• to understand how visitors use the site and improve our content;
• to display advertising that keeps the site free to read;
• to respond to your messages and requests;
• to comply with legal obligations.

Legal bases (EEA and UK visitors)

Where the GDPR or UK GDPR applies, we process personal data on the basis of your consent (for example, personalised advertising cookies), our legitimate interests (operating, securing and improving the website) and, where relevant, legal obligations. You can withdraw consent at any time through the consent settings or your browser.

Sharing of information

We do not sell your personal information. Information may be shared with service providers that help us run the website (such as hosting, security, analytics and advertising partners), and with authorities where required by law.

Your rights

Depending on where you live, you may have the right to access, correct, delete or restrict the use of your personal data, to object to processing, to data portability and to lodge a complaint with your local data protection authority. California residents have rights under the CCPA/CPRA, including the right to know, delete and opt out of the “sale” or “sharing” of personal information for cross-context behavioural advertising. To exercise your rights, email [email protected] with the subject “Privacy request”.

Data retention

We keep personal information only for as long as necessary for the purposes described in this policy. Emails are deleted when they are no longer needed to handle your request. Cookie lifetimes are described in our Cookie Policy.

Children’s privacy

Our website is intended for a general audience and is not directed at children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

International transfers

Our service providers, including Google, may process information in countries other than your own. Where required, such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses.

Security

We use reasonable technical and organisational measures to protect information. No method of transmission over the Internet is completely secure, however, and we cannot guarantee absolute security.

Links to other websites

Our articles may link to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page shows when it was last revised.

Contact

If you have questions about this Privacy Policy, contact us at [email protected].